Mar 29, 2023
We are seeking for a communications specialist to create and oversee proactive and reactive strategic communications initiatives to sway public opinion in favor of our business and the broader digital token and blockchain space. Act as the point of contact for our PR agencies and assist in coordinating their efforts. Engage directly and cultivate relationships with the mainstream and specialized digital token and blockchain media as well as communities, policymakers, key influencers, and others to advance the interests of our company and the community at large.
Develop and lead both proactive and reactive strategic public relations campaigns to shape public opinion to benefit Bitfinex and the digital token and blockchain space in general.
Engage directly and build relationships with the mainstream and specialized digital token and blockchain media as well as communities, policymakers, key influencers and others to develop the interests of Bitfinex and the community as a whole.
Act as the point of contact for our PR agencies and help coordinate their efforts.
Develop our media relations strategy and secure regular placements in top tier media outlets.
Craft press briefing docs, press packs and develop and pitch stories to earn coverage across the trade, business and national media.
Conduct media training and prepare key spokespeople.
Manage media inquiries and interview requests.
Monitor, analyze and communicate PR results on a quarterly basis.
5-10 years working in Communication or Journalism in the Financial Sector, preferably in the Crypto/Blockchain Sector
Strong relationships with media and proven ability to build relationships with top tier media outlets and deliver earned media content through these connections.
Execution of cross-functional crisis/reputation management campaigns.
Experience advising teams and senior executives on policy matters.
Experience in using monitoring tools
Excellent English verbal and written communication skills; a confident communicator and presenter (only applications in English will be accepted).
Excellent organizational, planning and project management skills and the ability to collaborate across functions.
A sound understanding of media needs and media relationships.