One of the principles of our design team is to ‘show the future’. As designers we transport the rest of the company into a future we’re yet to build. A big part of the role of a product designer at our company is to be a visionary—visualising and reinventing the future of design. We start from the very early stages: finding the right problem to tackle, exploring ideas for how to solve it and then refining it into a coherent solution. Our product designers carry out research, brainstorming, sketching, prototyping, and collaboration with our engineers to ship great products. We are empathetic user advocates and respect our users’ opinions through interviews, usability testing, and data analysis, as well as wireframing, flowcharting, and journey mapping to show the different stages that customers go through as they come into contact with us.
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