We are looking for a dynamic, detail-oriented Marketing Analytics Intern to gain hands-on experience in data analysis and reporting. The ideal candidate has a passion for behavior change, an interest for data analytics, and is capable of working in a fast-paced agency environment.
Day-to-Day Activities:
Set up connections between media platforms and Funnel (data collection platform) to ensure all data is being captured. Make necessary adjustments to custom dimensions and metrics as new connections are made.
Implement website and pixel tracking through Google Tag Manager and Google Analytics to capture site analytics.
Provide clear, comprehensive cross-channel reports on marketing campaign performance using client-approved templates and professional reporting tools.
Run ad-hoc analyses to support internal data-related needs, identify trends and areas of opportunity, and recommend innovative options to optimize social media strategies;
Provide online/offline media insights and develop recommendations based on measurement reporting and quantitative and qualitative analyses;
Update existing python scripts to transform data and enhance analytical capabilities
Maintain partner relationships, and manage internal collaboration with key stakeholders to improve behavior change marketing campaign performance;
Stay up-to-date on new marketing metrics and measurement tools and technologies
Required Qualifications:
High School GED;
Proven analytical skills, excellent written and oral communication abilities;
Experience working with statistical and database tools (R, Python, databases, etc.);
Experience presenting data visually through Google Sheets, Google Slides, and/or Tableau
Experience working with social media marketing analytics tools and enterprise-level social media management systems (Facebook Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, etc);
Preferred Qualifications:
Bachelor's Degree +1-2 years relevant experience OR 5 years relevant experience OR Master's Degree in Data Analytics/Data Science;
Experience working with web analytics (Google Analytics);
Experience working with digital advertising data (display, video, rich media, search, custom units)
Experience working with traditional advertising data (TV, radio, OOH, print