We are seeking a B2B Digital Marketing Specialist to effectively own our paid and organic strategy globally. This role will drive digital campaign execution across integrated marketing teams and will develop and manage demand execution to drive inquiries and meet pipeline goals from both inbound and outbound campaigns. This role requires expertise in both organic and paid marketing channels, as well as a deep understanding of marketing analytics and ROI. The ideal candidate is a proven marketing technologist and strategist who possesses a start-up mentality and can quickly uncover new opportunities to optimize and build. They will take ownership of key tools while aligning and organizing with cross-functional teams toward one mission. They will have a genuine curiosity for testing new and innovative approaches to generate demand and will take a data-driven approach to plan and optimize digital demand across both inbound and outbound channels.