The US-based remote employee's duties as the company's digital marketing manager will include boosting the organization's online presence, generating traffic, and enhancing user experience across a variety of digital channels. They will manage and carry out the strategies for paid campaigns, digital experience, conversion rate optimization, SEO, and SEM. A small group of digital marketers will be transferred to this job, which will report to the CMO. Our digital marketing manager will be leading this effort since, in our opinion, demand generation—which includes demand capture and demand creation—is a crucial part of the overall digital marketing strategy.
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