As an Advertising Strategist, you are ultimately responsible for ensuring that each client’s advertising campaign is logically and efficiently created. This includes ensuring each client is on the most current technology, targeting the proper geo/practice areas, and is spending properly. This will result in campaigns meeting or exceeding expected CPL’s with attention to client acquisitions and ROI. By accomplishing all of these things, the Advertising Strategist will assist the Account Managers in promoting a successful campaign.
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