Apr 25
In order to oversee our owned media channels—Blog, Websites, SEO, Email Marketing, and Social Media Marketing—we are looking for an experienced Director of Content Marketing, Owned Media. The ideal candidate will have a sharp focus on generating income through scalable content strategies. In order to succeed in this crucial position, candidates must possess a unique combination of creativity, analytical skill, and a track record of creating and implementing multichannel, enterprise 7-figure content strategies that boost leads and revenue in addition to engagement.
Craft and implement a content marketing strategy that directly supports enterprise business growth objectives, with a clear focus on revenue generation and lead conversion.
Lead the creation, publication, and distribution of engaging, high-quality content across our blog, website, and social media platforms, designed to convert readers into leads and customers.
Enhance organic visibility and ranking with an SEO strategy explicitly geared towards attracting high-intent visitors.
Conceptualize and execute email marketing campaigns with a sharp focus on driving sales and monitoring performance to optimize for maximum conversion.
Direct social selling strategies that do more than engage—convert followers into leads and sales, aligning with broader business goals.
Work closely with sales, product, and customer service teams to ensure content strategies directly support sales targets and customer retention.
Build, manage, and mentor a small but powerful team of content creation specialists, editors, and marketing specialists, focusing on achieving sales and revenue goals through content.
Leverage data from sources such as Google Analytics 4 to drive strategy, focusing on metrics that matter: conversion rates, lead generation, and ROI.
Direct Impact on Revenue - Drive significant revenue and customer acquisition increases through targeted, conversion-focused content strategies.
Sales-Aligned Content Creation - Deliver content that effectively moves users through the sales funnel, from awareness to decision, demonstrating the content's ROI.
Strategic Growth - Use data-driven insights to continually refine and escalate our content efforts, ensuring they align with and propel our business objectives.
7+ years of experience in content marketing strategy, including recent experience as a Director+, with a demonstrable track record of using content to drive revenue, leads, and customer acquisition.
Significant and recent professional industry experience in B2C or B2B SaaS, BizOps, and/or Direct Marketing.
Experience managing and growing multiple 6 to 7-figure owned media marketing funnels.
Demonstrated simultaneous ownership of multiple enterprise-level owned media channels, including Blog, Email, SEO, and Organic Social Media.
Significant track record of engaging customers at scale using intent-driven SEO strategies.
Strong strategic and analytical skills, focusing on metrics demonstrating content's impact on sales and business growth.
Experience building and managing a team of content specialists who are also clearly focused on revenue generation and business objectives.
Proficient in using Google Analytics 4, as well as other content analytics and performance measurement tools, to optimize for sales and conversions.
Exceptional communication skills and experience working closely with sales and marketing teams to achieve business targets.
Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023
We are a completely remote team located worldwide with 100+ employees
We have great benefits including paid time off (PTO), competitive health, vision, and dental benefits, 401k, and team socials...yes, even remotely
We care about our culture deeply and live by our company values (1) Service that WOWs, (2) Ultimate Team Player, (3) Great Freakin' Attitude, (4) Billion Dollar Standards
We encourage learning, growth, and continuous improvement and create meaningful programs to support our employees' professional development
If you want to join a team on the ground floor, this is your chance: we are expanding beyond being an education company to become the one-stop shop for all your self-publishing needs