Feb 13
To join our expanding team in Dubai, we are seeking a Manager for Conversion Rate Optimization. Your primary objective, which will be overseen by the Marketing Director, is to increase the sales conversion rates on our company's website by managing the conversion optimization process from start to finish. This position will be essential to our ability to comprehend the customer conversion journey, develop our test-and-learn strategy, and optimize digital marketing campaigns using web analytics.
Get hired within 2 weeks: Typically, we extend a job offer within two weeks from a candidate's initial application to Puffy.
Unmatched compensation: Get a minimum 30% salary rise + a 10% monthly bonus.
100% Tax-Free income: Relocate to Dubai, and you keep ALL your earnings.
Seamless relocation: We offer full relocation support, including flights, visa sponsorship, and two weeks of hotel accommodation on arrival.
Embrace Diversity & Inclusion: We are committed to building and maintaining an inclusive and diverse company with 16+ nationalities currently in our Dubai team.
Accelerate your career trajectory: Experience accelerated career growth within your role through a clear path and annual internal promotion opportunities.
Rapid business expansion: Puffy’s headcount increased by 10% in 2023.
Forbes Member CEO: Gain valuable experience working with a CEO who is a member of the Forbes Council.
Prime Location in Dubai: You will work full-time at our state-of-the-art, centrally located office space in the center of Dubai Internet City.
Health & Lifestyle: We promote a healthy lifestyle. On top of world-class health insurance (dental & vision included), our canteen is stocked with organic snacks, juices, fruits, tea & coffee.
Top-tier equipment and tech stack: The best equipment and technology, whatever helps you get your work done.
Create conversion optimization strategies using both qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources
Conduct internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates
Establish and maintain a clear backlog, and define the optimization roadmap that will increase conversion, customer engagement, and other KPIs.
Identify optimization opportunities, analyze and interpret site usage data and trends through rich and in-depth data analysis, consumer research (quantitative and qualitative), and usability studies.
Create high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports
Troubleshoot and spot existing issues with optimization test set-ups and present results internally or externally through the production of high-quality documentation
Train team members on Conversion Optimization
3+ years' experience working specifically in CRO and Analytics of an e-commerce or Direct to consumer company.
Advanced understanding of Web analytics such as Google Analytics, Adobe Omniture
Deep understanding of conversion/persuasion best practices
Good understanding of UX/UI design principles
Copywriting skills, particularly the ability to write compelling value propositions
Internalized knowledge of online marketing concepts & the role that usability and user experience play in achieving online business goals
Hands-on experience with any conversion optimization testing tools such as LiveBall, Optimizely, SiteSpect, Test & Target, Optimizely, Unbounce
Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision
Excellent attention to detail and strong organizational skills
Exceptional oral and written communication skills
Proactive and self-motivated to seek answers, generate ideas, and develop new skills