Oct 23, 2022
For the management of our freshly launched and expanding Instagram and Snapchat profiles, we are looking for a dedicated, organized, and creative Digital Communications Specialist. As our team expands and changes, the chosen applicant may eventually manage other channels in addition to taking an ownership role on Snapchat and Instagram. To improve our company's reputation and promote communication with both internal and external audiences, this person will create and oversee the platform's campaigns and content that are interesting, educational, inventive, and entertaining.
They will work closely with our corporate communication and business partners across the company – on topics as diverse as leadership, workplace, performance, technology, sustainability, citizenship and many more – to grow our audience and optimize the channel through targeted analytics and benchmarks. The successful candidate will have a proven track record of overseeing top-notch social campaigns and strategies with measurable results in both reputational and commercial metrics. They should have a strong understanding of the current digital/social media landscape, be a strategic thinker, goal-oriented, and enjoy working in a fast-paced, start-up culture. This role is on the North America social team, working as part of a larger global team.
5+ years of digital communications and social media experience, ideally a mix of agency and corporate/government/regulatory
Proficient with legacy, current, and emerging features within LinkedIn, with a strong understanding of the feature-set on other platforms including Twitter, Facebook, Instagram, Instagram, Snapchat, and YouTube
Experience using design and video editing software such as the Adobe Creative Suite
Proficient with social media content management and scheduling software such as Hootsuite or Sprinklr
Experience supporting leaders and supervising/mentoring more junior staff
Bachelor’s degree
Content Ownership: Overseeing and helping develop best in class content that feeds into impactful audience-first, channel-sensitive, socially-native campaigns, while helping develop user-generated content and thought leadership, and other storytelling.
Content Strategy: Positioning Snapchat and Instagram as part of our global social media strategy, in line with reputational, brand, and business goals
Campaigns: Overseeing and guiding Snapchat and Instagram campaigns across teams
Analytics: Gathering regular analytics on the platform, synthesizing them into regular reports while advising on strategies to leverage data for audience growth and continually-improving content
Channels/platforms: Keeping on top of the latest trends and developments across all social media platforms – particularly Snapchat and Instagram – while making sure content developed is tailored to the specific audiences and particularities of the channel
Advice and Learning: Leveraging knowledge of best practices in social content to help other teams and partners develop good, creative ideas both proactively and reactively
Measurement and Evaluation: Through an understanding of the link between content quality and performance, driving continual improvement of social content backed by analytics on social listening, monitoring, measurement of ROI and evaluation.