Apr 1, 2022
We are looking for a Social Content Marketing Manager to support the Global Social and Content Marketing team. The ideal candidate should have a background in social media content marketing and the ability to be flexible and solutions-oriented in a fast-paced environment. This role will report to the VP, of Global Content Marketing.
Help drive the ideation, execution, and delivery of strategic content across the brand’s digital ecosystem, including brand .com, retailer .com, social platforms, and global digital 360 programs
Lead the development on content for global toolkits in collaboration with cross functional partners, as well as global retailer partners for regions: EU, UK, AU, APAC, CAN, LATAM
Stay abreast of global content competitive activity and trends, conduct competitive analysis, assess new competitive product launches, and create presentation materials as needed and drive creation of internal presentations
Identify regional considerations and localization strategies, cross channels and maintain expertise in content and media landscapes, culture and consumer behavior
Establish scalable processes for successful tentpole launches and identify opportunities for improved procedures and executions
Oversee social content production on Instagram, Stories, Reels, TikTok (included but not limited to producing quality images and video content)
Identify, build relationships with and brief internal creative teams, external agencies and content creators in alignment with our goals and strategy
Assist with producing social content (photography, video) and educational content strategy and execution (including briefing internal Creative team for omnichannel content for brand ecosystem)
Own content marketing planning timelines to ensure success of campaigns across marketing channels
Manage day-to-day scheduling and publishing of editorial content on social to help support cross-functional initiatives (eComm, Email, Paid Media, Retail, Marketing) delivering focused content to target audiences
Track and report on social media performance (follower growth, engagement rates, sales revenue, etc.) on a weekly basis
Manage and inspire a direct report (Associate Manager) to help articulate and execute content strategy across each piece of the business
Collaborate cross-functionally to optimize synergies in all marketing efforts globally, supporting each sales channel’s needs; conceive and execute creative and engaging social media campaigns that build brand awareness, support product launches and brand story moments
Research brands for future collaboration and track existing partnerships
Awareness of emerging technologies and platforms and stay current with industry/advertising/cultural trends
Bachelor’s degree or equivalent combination of education, training and/or experience
Strong proficiency managing social media channels (Instagram, Facebook, YouTube, Twitter, Snapchat, Pinterest, etc.)
Experience delivering social and content activations for global prestige retailer partners: Sephora, Cult Beauty, Harrods, Selfridges, etc.
Comfortable on-camera
Expert understanding of writing mechanics and English grammar with strong social copywriting experience and ability to master brand tone/voice
Knowledge and experience with social selling
Familiarity with social media KPIs and reporting tools
High proficiency in Microsoft Office (namely Excel)
Exceptional written communication skills with keen attention to detail
Self-starter, ability to thrive in a fast paced, start-up environment
Detail-oriented with strong organizational and time management skills
Proactive with a positive “can do” attitude no matter the task at hand
Creative thinker to help drive exciting, disruptive content and campaigns
Ability to adapt to change, meeting the changing demands of the work
Embrace Amyris Core Values
Adherence to Amyris Safety Policies and Procedures
5 years’ experience in a marketing and social media industry, preferably in beauty
Analytical skills a plus
Photoshop and photography/video experience a plus