SENIOR PERFORMANCE MANAGER, IN SYDNEY | RELOCATE TO AUSTRALIA WITH WORK VISA SPONSORSHIP

We're looking for a Senior Performance Marketing Manager to be responsible for creating & delivering campaigns across the customer lifecycle to drive acquisition, retention & engagement. The Senior Performance Marketing Manager will be responsible for setting our performance vision, innovating the channel, collaborating with other business functions and defining the paid strategy.

Reporting to our Chief Marketing Officer the role will work closely with our marketing and data teams, as well as our CEO, to devise our international growth strategy. Performance Marketing is a key pillar in Airtasker’s marketing strategy and serves to maximize the acquisition of new consumers as well as driving retention by re engaging existing users. Therefore, enabling the business to achieve consumer based targets and ultimately its financial goals.

Our mission at Airtasker is to empower people to realise the full value of their skills. We create jobs and help people get more done all around the world. We are inspired every day by the people who make their livelihood on the Airtasker platform.

Airtasker is a global marketplace for local services. We’re building a platform that allows people to post jobs and allows taskers to earn a living through these jobs. We’ve spent the last year on a journey of growth and transformation - planting our flag in the UK, Ireland, New Zealand, and Singapore, and progressing on our vision for the local services economy.

We are 4 million users strong, with over $300M of job opportunities created this year in Australia and overseas. We’re making huge strides and we need your help as we accelerate in achieving our mission!

· Develop and own the paid media strategy for acquisition, activation and reactivation

· Hands-on day-to-day optimisation of performance marketing activity across all paid media channels implement and monitor the performance of hypothesis led testing of strategies, audiences and creatives within paid media channels

· Measure and report on the performance of paid channels on an individual and aggregate basis to the business, in order to drive wider feedback loop

· Communicate key learnings from testing to key internal and external stakeholders

· Setting reasonable expectations of conversion volume and management of budget both on an individual and aggregate basis

· Coordinating with the broader marketing team to ensure alignment and consistency across marketing channels

· Develop and own the paid media strategy for acquisition, activation and reactivation

· Hands-on day-to-day optimisation of performance marketing activity across all paid media channels

· Implement and monitor the performance of hypothesis led testing of strategies, audiences and creatives within paid media channels

· Measure and report on the performance of paid channels on an individual and aggregate basis to the business, in order to drive wider feedback loop

· Communicate key learnings from testing to key internal and external stakeholders

· Setting reasonable expectations of conversion volume and management of budget both on an individual and aggregate basis

· Coordinating with the broader marketing team to ensure alignment and consistency across marketing channels

· Strong understanding of best practice campaign implementation and optimisation strategies across Google Ads (Search & Display), Google Ads Editor, Google Analytics, Facebook Ads Manager, Verizon, Taboola, Tradedesk, DV360

· Up to date with the latest digital marketing trends and best practices

· Strong commercial acumen

· Strategic thinker with the ability to translate quantitative and qualitative data into a targeted performance marketing strategy and continuous drive optimisation of strategy through effective experimentation

· Ability to set and manage expectations of results to forecast performance in order to create budgets

· Excellent verbal and written communication skills

· Sound stakeholder management ability to influence others and build relationships

· Strong project management and collaboration skills, adept at prioritising most impactful tasks/projects

· Strong ability to report, visualise and manipulate complex data in Microsoft Excel, to effectively communicate performance and business impact to the broader business

· Proactive can-do attitude

· Ability to operate in a very fast paced environment with ambiguity

· Strong analytical mindset

· Customer obsessed

· Creativity

· Experimental mindset

· Competitive compensation package

· Visa, PR sponsorship and relocation support

· A culture of context, not control - we believe that empowering people through Airtasker starts with empowered people within Airtasker.

· Flexible workplace environment - we embrace flexible working to support different life stages and lifestyle preferences.

· Learning and development - as humans, we never stop growing - we believe feedback is a gift, and provide allowances to empower you to identify learning that is right for you.

· Progressive parental leave policies - we believe that feeling supported to stay connected to both your professional and personal self when raising a family is vital in bringing your best self to work.

· Airtasker credits - Whether it’s help around the home or planning your next date night, use $1000 worth of credits every year to help you get more done.

· Connection and celebration - From local “social-cell” events near your house, kids parties in the office, to mega yacht cruises on the harbour - we work hard, and celebrate connecting as people.

· Dog friendly office - say hello to Harvey, Bruce, and Teddy!

At Airtasker we believe in culture add - that each person is different and has their own background, learnings and unique experiences that can add to the Airtasker cultural tapestry. We pride ourselves on our inclusive culture, and encourage applications from people of all backgrounds.