Jan 2
To join the Content Strategy & Planning Division of the Communication Strategy Department within Public Affairs, we are looking for a Senior Brand Experience Specialist. Your role in the Content Strategy & Planning Division will be to make the brand experience tangible for our important stakeholders. The chosen applicant will be a dependable team player who combines excellent interpersonal and communication skills with a flair for style, originality, and consistent visual storytelling. Experience implementing strategic brand experience programs across physical and digital platforms is required for this role. In order to help create the experience our key stakeholders feel for each of the major brand stories we bring to life, you will be expected to follow instructions from the marketing and brand strategy divisions.
The candidate will be based at Saudi Aramco’s headquarters in Dhahran, Saudi Arabia. The candidate will be required to perform the following:
Use stakeholder data and insights and brand positioning to develop standardized brand experience programs that build brand equity and can be tailored as needed by other teams for events, exhibits, visitor centers, VIP hosting, sponsorships and brand communication.
Design the structure and content of brand experience training for those managing physical and digital brand experiences based on Aramco’s heritage, brand story, technology, and company highlights/milestones.
Support different departments with their needs in brand training, planning and organizing training to ensure the brand information is used in an appropriate way
Based on the data analysis, reflect visitor feedback to improve and organize interactive experience in various ways with diverse content
Based on the data analysis, adjust communication strategies and ways of platform operation to increase visitors' brand awareness and loyalty.
Liaise with teams across Public Affairs both at HQ and globally to ensure quality, adaptability, and compliance with guidelines.
Maintain the highest level of brand execution and consistency with overall brand message and strategic direction;
The Specialist will work cross-functionally with internal stakeholders to ensure strategic alignment and build fully integrated marketing programs, and work collaboratively with agency partners for tactical planning and implementation.
You will be a steward of the brand, using strategic and creative thinking along with exceptional project management to deliver world-class experiences for clients
Minimum 15 years of experience in Brand Experience/Marketing or related industry. Industry experience in energy, chemicals, industrial is preferred
Required Bachelor’s degree in Business, Marketing or PR/Communications; Master’s/MBA an advantage
Strong communication and objective based decision-making skills
Strong organizational skills capable of working across multiple projects at one time
Excellent written and spoken English language is mandatory; Arabic language is an advantage
Advanced written, presentation, and verbal communication and people skills; must be adept at relating communicating and presenting data to non-experts/non-technical professionals
Team player with ability to navigate corporate culture and interdepartmental relations with diplomacy and tact in a cross-cultural environment
Job Req ID: 9989