Sep 14, 2023
To join our team, we are looking for a highly driven and skilled product marketing manager. This position is crucial to managing our Product Marketing team since it will be in charge of creating and implementing a successful product marketing plan that will enable Toggl to sell more of its two primary products.
The salary for this position is €55,000 annually.
You will join the marketing team as the sole dedicated product marketer to help us research and refine Toggl's positioning and messaging strategy and implement it across various domains to help grow our two main products — Track and Plan.
The role requires someone who has worked in a product marketing function before and wants to apply their experience to a lovable SaaS product with a large and loyal customer base.
In this role, you will be reporting to the Marketing Director and working closely with various stakeholders within the company: the rest of the marketing team, Toggl's product teams, and even with senior leadership to plan and successfully implement product and feature launches, including writing short and long-form copy across our website, social channels, blog, email, and more.
Your days might be spent interviewing users for case studies, refining personas based on information gathered from research, recording a webinar, crafting landing page copy with a specific end-goal in mind, or helping the Marketing team with a collaborative campaign. Product Marketing is a highly cross-functional role at Toggl, working with Marketing, Sales, Product, and Customer Support, to name a few.
Expert advocate: Become an expert in the Toggl Track and Plan products, gain a deep understanding of how it adds value to our users' lives, and know how to translate technical product details into user benefits
Market research: Develop understanding of target audience and market and spreading the word. Follow and analyze market trends to feed into stronger product positioning and messaging
Positioning and messaging: Develop Toggl's product positioning and messaging strategy across Track and Plan
Voice of the customer: Share learnings around customer needs and challenges with the broader team to drive product and business decisions
Support product launches: Plan, prepare, and launch new products and features
Marketing copy and content: Craft compelling copy across marketing channels, from landing pages to ad campaigns
Project management: Work with and connect various teams on cross-functional strategies, owning the process from start to end
Demonstrated product marketing ability, with bonus points for experience in agency environment and/or B2B SaaS
Proven experience that spans customer research, go-to-market strategies, copywriting, and conversion rate optimization
Familiarity with marketing tactics such as integrated marketing campaigns
Excellent communication skills, especially when it comes to communicating asynchronously in a remote organization
Self-starter that doesn't need a manager to tell you what to do each day, with intellectual curiosity, and a genuine empathy for the customer's pains
Freedom to choose when and how much you work—we only measure results
24 days of paid time off a year, plus your local holidays
In-person meetups for team-building (expenses covered)
4-6 weeks paid sabbatical (depending on tenure)
Laptop budget up to 2,500€ and it renews every 3 years
€2,000 budget to set up your home office and an additional €300 every year after 3 years of tenure
€250 per month for co-working space membership and/or internet service at home
€4,000 per year contribution to use for training, workshops, and conferences
€2,000 per year contribution for any equipment or services to improve and/or maintain your physical and mental health
Support for buying tools you need for doing your best work (even eyeglasses if you need a new pair)