Dec 25, 2022
As our Product Marketer, you will understand exactly how to convey the special advantages of our platform in accordance with expectations. You will play a key part in determining the needs of our broad and diverse audience and how we can best support their success. Your superpower is the ability to translate each feature into a result that is crystal clear for each persona that uses our platform. With major influence over marketing, sales, product, and the founding team, this is a highly cross-functional position.
What you’ll do
Strategic
Own the key messaging to bring product benefits and customer needs together
Partner closely with Product and Design to ensure customer needs are in line with the way we shape Journey Management.
Work alongside Product, Sales and Success to refine our messaging & positioning and develop core marketing materials.
Tactical
Leverage events, webinars, design critiques, feature brainstorms, and beta testing sessions to engage our customers.
Mingle in discussions in LinkedIn, on forums, and on our own Community channel
Gather and analyze customer insights to co-create best practices, playbooks and content for other users to use (together with the community lead and the CX lead).
Own the product marketing roadmap and oversee launch events from our product teams
Optimize visibility on third-party platforms that facilitate reviews such as G2, Capterra, Producthunt and other affiliates.
Create and manage budgets for our product marketing efforts.
Hiring Process
Screening - Recruiter - 15-30 mins
First interview - Hiring manager + peer - 45 mins
Use Case - Hiring manager + peer - 60 mins
Cultural interview - hiring manager + 1-2 peers - 60 mins
References calls + offer
What we’re looking for
A journey-centric mindset. You understand what content fits what phase of the journey and are not afraid to ask senior members of the team how to personalize content on a step level to really make it stick.
A customer-centric vision. You have an intrinsic motivation to making the world a more customer-centric place
A sense of style. You understand what it takes to make a SaaS B2B organization look and feel intuitive and cool(er).
A learning & growing mindset: our team size and the process will evolve many times over the next few years. We strive to improve and integrate what we learn continuously.
A self-managed individual that thrives in a scale-up phase where things move fast and sometimes break, and loves to improve things as we grow.
An ability to see big ideas all the way through to the daily execution
Strong soft skills, online and in-person
Social media savviness
Experience in PR is a big plus
You have 5+ years of experience working in product marketing, product management, or equivalent
What we offer
Remote position, across flexible working hours.
Collaborate with zealous colleagues having 20+ years of experience working in the field.
A unique opportunity to shape a product and our growing team.
Regular off-sites/company outings with the TheyDo team.
Competitive compensation and equity package.
As many vacation days as you need, we expect you to take at least 25.
Professional development reimbursement.
Mental health and wellness reimbursement.
Paid parental leave.
Home office & technology reimbursement.
On the job itself expect commitment and resources from our Marketing, CX and Sales teams to contribute with time, content and tools to make community work.
About TheyDo
TheyDo is the first B2B SaaS platform that allows organizations to redefine cross-team collaboration around the customer journey. With TheyDo, teams can integrate customer insights around the journey, surface the right opportunities for CX improvement, and quickly align around the customer-centric decisions that bring the most value to both customer and business.
Founded in 2019, TheyDo has grown exponentially in the last few years, having raised €14 million from top investors to continue expanding our team alongside the platform’s functionalities and integrations. TheyDo is already trusted by Enterprise organizations worldwide and we’re on a mission to help every organization scale Journey Management.
Our culture
As a remote company from 🇳🇱🇩🇪🇪🇸🇩🇰🇷🇴🇺🇦🇫🇮🇵🇱🇺🇸, our company culture and the way we work together are top priorities. Our virtual office space is where you’ll see most colleagues on the day-to-day, but we cherish quality, in-person bonding time and meet up for quarterly onsite working events to further deepen our connectivity. Working with us, you’ll see that our core values are the driving force behind every decision we make. We put our confidence in the power of connecting the dots around the customer journey. You’ll see our ingenuity in the ways that we’re constantly pushing the limits and challenging ourselves to innovate. Furthermore, we believe that collaboration across teams is what fuels customer-built growth and we use transparency to foster a culture of empowerment and accountability.