Sep 11, 2021
Our team is building a world-class customer acquisition model to scale across a wildly diverse and ever-growing portfolio of software companies within our portfolio. We are literally rewriting the traditional playbook and building sophisticated marketing models that deliver new revenue growth at levels of efficiencies better than the best-performing SaaS companies out there today. Not just once but dozens of times.
To scale and deliver world-class results, we are looking for a paid-search analyst to join our team and play an integral role in building and scaling our customer acquisition models that include ABM, Product-Led Growth, and Inbound Marketing. If you want to accelerate your knowledge and expertise in the area of paid media (search, display) across multiple advertising channels (Google, Facebook, LinkedIn, YouTube) and partner with sales to deliver on revenue targets, then this is the role for you. Reporting to the VP, Demand Generation, this individual will be responsible for delivering on the goals for multiple software products.
What you will be doing
The Paid Search Analyst performs the daily campaign management of paid media accounts that generate MQL's, SQL's and pipeline to the Sales Team.
Setup and ongoing optimization and management of PPC/Digital Advertising campaigns
Daily Account Reviews of campaigns, keywords, audiences, impressions share, ad copy, ad creative, quality score, and other important account metrics.
Identify, recommend and implement optimizations to improve account performance
Contribute to our internal best practices playbook for each advertising channel
Design and build automation to reduce low-value, manual tasks so that you can focus on more strategic issues
Remain current on emerging industry trends and changes to the ad platforms
At least 1-year experience running an account in Google Ads, Google Display, Facebook, LinkedIn, or YouTube with more than $20k in spend per month
Bachelor’s Degree, relevant certificate/training or job experiences that emphasizes analytical skills and problem-solving, Master’s Degree preferred
Google Ads Search Certification
Google Ads Display Certification
Facebook Certified Digital Marketing Associate
B2B Software Experience
CRM Experience
Google Analytics experience