Jun 9, 2022
The Paid Media Specialist will be responsible for the day-to-day implementation of paid digital marketing campaigns which can include paid search, display and social advertising strategies. The main goal of the Paid Media Specialist will be to proactively identify new opportunities through known best practices to continuously improve paid media campaign performance. The ideal candidate is someone who is an effective communicator and is a PPC expert.
Create and optimize paid media channels
Align specific search queries to appropriate landing pages to boost conversion rates
Proficient in SEO
Providing ongoing actionable insights into campaign performance
Defining, measuring, and evaluating relevant paid media KPIs
Conduct in-depth keyword and website research, ad grouping and audience targeting
Perform daily evaluation of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget
Maintain Quality Score, impression share and other important metrics Tools
English written & verbal skills (Expert or Native level)
Organized and punctual
Excellent team player
1-2 years of experience
Excellent analytical and problem solving skills and attention to detail
GSuite
Knowledge of Google Ads
WordStream Ads
Facebook Business Manager
Evaluate and conduct reports using Google Analytics
Capable of navigating through WordPress and Shopify with ease
Familiarity with Tiktok, Twitter and Pinterest ads is a plus