Jun 9, 2022

PAID MEDIA SPECIALIST, REMOTE | WORK FROM HOME

The Paid Media Specialist will be responsible for the day-to-day implementation of paid digital marketing campaigns which can include paid search, display and social advertising strategies. The main goal of the Paid Media Specialist will be to proactively identify new opportunities through known best practices to continuously improve paid media campaign performance. The ideal candidate is someone who is an effective communicator and is a PPC expert.

PAID MEDIA SPECIALIST, REMOTE | WORK FROM HOME | visajobshq.com


 

Responsibilities will include;

  • Create and optimize paid media channels

  • Align specific search queries to appropriate landing pages to boost conversion rates

  • Proficient in SEO

  • Providing ongoing actionable insights into campaign performance

  • Defining, measuring, and evaluating relevant paid media KPIs

  • Conduct in-depth keyword and website research, ad grouping and audience targeting

  • Perform daily evaluation of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget

  • Maintain Quality Score, impression share and other important metrics Tools
     

Requirements:

  • English written & verbal skills (Expert or Native level)

  • Organized and punctual

  • Excellent team player

  • 1-2 years of experience

  • Excellent analytical and problem solving skills and attention to detail
     

The Ideal Candidate will be proficient in the following;

  • GSuite

  • Knowledge of Google Ads

  • WordStream Ads

  • Facebook Business Manager

  • Evaluate and conduct reports using Google Analytics

  • Capable of navigating through WordPress and Shopify with ease

  • Familiarity with Tiktok, Twitter and Pinterest ads is a plus