Sep 15, 2023
As a Senior Copywriter, you'll collaborate with the Marketing Team to create text that will be prominently displayed throughout the cryptocurrency ecosystem. You'll collaborate with people from different departments and produce clear, persuasive writing that can be used to all of our business units.
Take ownership of copy briefs and answer them to a very high standard.
Develop creative strategies that are forward-thinking and in line with current media trends.
Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them.
Offer creative ideas and encourage others to share theirs.
Check all copy that is generated by team members and offer feedback when necessary.
Meet deadlines.
Push clients towards fresh, exciting ideas.
Liaise with clients.
Research industry-related topics and identify gaps in our content.
Manage multiple projects, with the ability to switch from one to the other seamlessly.
Write original copy for ads and social networks.
Prepare and publish articles that describe our company and products.
Edit and fact-check pieces of content generated by colleagues (e.g., Junior Copywriters).
Use SEO practices to optimize articles and increase visibility.
Liaise with Designers to enrich text with visual aids, like images and charts.
Shape language and tone used in sales emails, banners, and brochures.
Create and oversee reports on content (e.g., weekly or monthly).
Interview clients, industry experts, and internal teams.
Monitor metrics related to our content, like web traffic and conversion rates.
Ensure all content is up-to-date.
Attentive to the smallest details.
Experienced with WordPress.
Writing original copy for social media and ads.
Editing and reviewing content generated by Junior Copywriters.
Monitoring content-related metrics (e.g., web traffic, conversion rates, etc.).
Shaping tone and language for usage in brochures, banners, and sales emails.
5+ years of writing experience
BA or BS degree in a related field, or equivalent practical experience
Proficiency in WordPress.
Extensive experience writing and creating content for web 3 companies.
Experience working in a collaborative environment with the product, operations, and engineering teams.
Ability to prioritize, manage, and effectively communicate across multiple, often time-sensitive initiatives.
Interest in Crypto or Financial Products
You are a user of DeFi products
4 name accredited articles and their URLs to show samples of your work. No documents, I want to see live links that are published online.