Mar 29
Developing plans and techniques to expand our SEO efforts as well as seeing and seizing possibilities that advance the group's performance will be your responsibility. The goals are to sell tickets to museums and other attractions worldwide through content, increase organic traffic, and improve search engine visibility and user experience by improving our website's technical infrastructure. We will accomplish this by using search engine optimization (SEO) to draw visitors to our landing pages.
Conduct thorough research & provide input to maximise returns for Tiqets through content & technical SEO improvements
Work cross-functionally with our Product, Marketing, and Content Production teams to coordinate and drive improvements through content & technical SEO initiatives
Build and own the SEO content strategy for Tiqets across web, app and blog, conduct content audits to identify gaps, opportunities for improvement, and content consolidation or pruning
Own and manage the Tiqets blog content & monetisation strategy, the CMS tool, content briefs & calendars while working closely with the Content Production team to implement the strategy
Collaborate with the Content Production team and the Design team to create SEO-friendly content that engages users and ranks well by enhancing content structure and readability
Test and establish guidelines for the different on-page SEO content sections like meta content, FAQs, long form content. Identifying opportunities & defining what to write with organic growth / SEO being the main goal
Own and drive technical SEO improvements by conducting regular technical audits for site performance, speed optimization, mobile friendliness, indexability, and, maintaining the sitemaps etc
Drive strategy & implementation on key technical SEO topics like structured markup data to enhance search results with rich snippets, and other initiatives like canonicalization & interlinking
Analyse & report on key performance metrics for the different SEO content & technical improvement initiatives like rankings & page performance using various analytics tools
Fluent English, both written and spoken
3+ years of SEO, content marketing, or similar experience
Experience with SEO execution, tools, and reporting
Detail-oriented and passionate about quality; typos are your natural enemy
Strong project manager who can work cross-functionally
Proficiency with WordPress, CMS tools, and Google Docs preferred
Exceptional writing, editing, and communication skills. You live and breathe great content and can translate editorial briefs into sparkling and attractive copy
Strong data analysis skills, able to use tools to make informed decisions about tasks
Available 5 days per week, living in or around Amsterdam preferably
Energetic, international work environment
Bright, welcoming office located in the centre of Amsterdam
Tiqets learning academy: skill lab, group & individual learning
Annual company getaway to undisclosed location
Visa Sponsorship if applicable
Daily fresh lunch buffet provided by Join Programs
Sports activities: free gym, running sessions, boot-camp, football, climbing and more
Fun, sociable company events in and out of the office
20% employee discount code to explore great museums/venues worldwide
Pension contribution and travel compensation
Mental health support through our partnership with OpenUp