Aug 25, 2022
The Marketing Program Manager is a newly created position that reports to our Senior Director, Brand, and is responsible for the delivery of strategic, integrated marketing campaigns and initiatives. This role will build the our Marketing Planning Process on an annual, quarterly and monthly basis and will partner closely with leaders across Marketing, including Brand, Growth, Communications, Product and Content Marketing to ensure strategic objectives are outlined in advance of execution, targeted audiences are defined, and all project elements are ready for launch. An accomplished collaborator, this leader communicates effectively and appropriately at all levels to drive action.
Supports and manages the execution of key marketing-related initiatives that will drive awareness, affinity, consideration and conversion/sales (lead gen)
Build a Marketing initiative management function that brings order and organization to the delivery of annual, quarterly, monthly and weekly planning cadences and projects
Develops project management templates and tools to develop and enhance marketing department processes, project or campaign progress, successes, wins and results that can be shared internally within Marketing and company-wide
Manages high-visibility marketing campaigns and initiatives, bringing together a cross-functional team to achieve project and campaign goals and deliverables, ensuring the project as a whole meets or exceeds objectives and is delivered on time and on budget, while staying strategically sound
Instills collaboration across Marketing functions (Brand, Communications, Growth, Content and Product Marketing) in a fast-paced, team-centric environment
Minimum of 5+ years of related experience in a marketing organization or marketing agency organization as a Program Manager, Project Manager or Integrated Marketing Manager
Experience developing processes at a start-up or small to mid-sized organization or agency preferred
Proven ability to drive and proactively prioritize needs, goals and timelines working with cross-functional teams
Excellent organization, communication and collaboration skills. Demonstrated project management capabilities of both internal and external stakeholders is required
Builds trust through the environment they create with cross-functional teams by exhibiting effective communication, listening and organizational skills
Possesses a strong understanding of digital content and digital creative channels, UX/UI, digital channel formats and the timelines and timing required to develop them
Embraces uncertainty and influence without authority in a passionate, motivated, ambitious, self-confident, efficient, resourceful, and professional manner
Organized, open-minded, and capable of delivering tangible results in a fast-paced and agile environment
Willing and eager to prioritize diversity and inclusion