EMAIL MARKETING MANAGER, REMOTE | WORK FROM HOME

Build an automated email pipeline for existing clients (activation + retention);

Set the trigger campaigns for the product and blog;

Initiate email communication strategy globally and localise it for each region;

Support content distribution and initiate content creation suitable for email communication;

Cooperate with designers, product team and business development departments to create content for the blog and email blasts;

Perform content optimisation following SEO principles.

Understanding of digital marketing and email marketing fundamentals: CAN-SPAM requirements, segmentation, CR/OR/CTR, A/B testing;

Past experience with email marketing, lead nurturing and marketing automation;

Good knowledge of HTML / CSS (table syntax);

Experience building email workflows;

Strong analytical skills;

Experience with Hubspot CRM.

Experience with email layout (HTML) and SQL requests (SELECT);

Experience working with global B2B companies.

Upper-Intermediate English.