Jul 4, 2022
We are looking for an Email Developer Specialist to join the Online Fundraising team, reporting to Senior Manager, Global Fundraising Campaigns. As the Email Developer Specialist, you will play a critical role in the online fundraising team’s year-round, multilingual fundraising and engagement campaigns. The magic of the online fundraising team’s process is its dedication to controlled (“a/b”) testing, which leverages Wikipedia’s audience of millions of readers to iterate and improve all elements of our online donor pipeline. We use that testing model on the email team to contact more than 15 million people each year while ensuring we respect our donors' inboxes. The Email Developer Specialist will provide professional expertise in executing work with the Campaigns team, including: leading the production of bug-free email and banner templates that render identically across browsers, clients and devices; implementing automated email journeys; and identifying process improvements and revenue optimizations.In this role, you will be a critical part of getting out the message to Wikipedia readers and donors that free knowledge is worth supporting.
You are responsible for:
Working closely with the Senior Email Campaign Specialists to code emails and provide donors with high quality messages optimized for their own language and culture
Coordinating with Senior Email Campaign Specialists and other teams to successfully fulfill the campaign strategic plans, including timelines, new features and A/B tests. When necessary, leading them.
Developing professional expertise in Wikimedia email and/or banner procedures and apply them to resolve a variety of challenges of moderate scope
Guiding and assisting the Campaigns team to understand nuances of our ESP, so that emails can be coded the most optimal way
Ensuring optimal email and banner technical QA execution
Assisting with prioritization of tracking management and development of projects in our systems
Assisting with query cutting of segments for email campaigns
Coordinating with Associates to clean up code in templates and maintaining archives
Coordinating with Associates presentations highlights deck
As needed, support Growth & Campaigns team with web development of banners on Wikipedia
Supporting documentation and summaries for posterity
Skills and Experience:
Solid proficiency with HTML, CSS and experience with dynamic content and variables
Basic design skills
High level attention to detail