Feb 23
You'll use tools like Google Analytics to monitor performance and pinpoint areas for development, define quantifiable SEO goals, and submit reports on SEO metrics on a regular basis. It's critical to stay current with SEO trends and best practices. You'll also help the team by mentoring and teaching SEO specialists. Your creative thinking and in-depth knowledge of SEO will be crucial to meeting our goals for organic development.
SEO Strategy Development and Management:
Act as the subject matter expert and manage all aspects of Mindvalley’s SEO initiatives.
Develop and implement effective SEO strategies across various markets.
Set measurable SEO goals and monitor performance.
Performance Analysis and Improvement:
Regularly report on SEO metrics and strategize for continuous improvement.
Use tools like Google Analytics to measure campaign performance and identify areas of improvement.
Content and Technical Expertise:
Keep abreast of the latest SEO trends and best practices.
Assist with mentoring and training SEO specialists in the team.
Technical Competencies:
In-depth Knowledge of Search Engine Algorithms: Expert understanding of how search engines rank pages and adjust strategies accordingly.
Analytical Skills: Proficiency in using tools like Google Analytics to measure campaign performance and identify areas of improvement.
Basic Web Coding Knowledge: Understanding of web design principles and their impact on SEO.
Utilizing AI Tools: Proficiency in leveraging AI for SEO tasks such as keyword research and content optimization.
Critical Thinking: Ability to analyze different SEO plans and identify potential issues.
Project Management: Strong planning and execution skills to manage SEO projects and teams effectively.
Content Marketing Insight: Understanding the role and impact of content within SEO strategies.
Decision Making: Quick and effective decision-making skills in the evolving landscape of SEO.
Writing Skills: Ability to produce and oversee content that is both SEO-friendly and user-engaging.
Presentation Skills: Strong presentation skills to communicate SEO strategies and value to decision-makers.
Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in SEO and digital marketing.
Proven track record of developing and implementing successful SEO strategies.
Google Analytics and SEO tool certifications preferred.