Nov 10, 2022
The core position hours are Monday through Friday - 8AM EST until 3:30PM EST/New York Time Zone in order to accommodate our clients' schedules, with additional options to fulfill the full work week within your time zone (Depending on the hours you select, you will receive additional pay for overlapping our hours). No matter where you’re located, we’d love to have you join our mission of providing world-class digital marketing solutions to mid-size businesses on a global scale. We thrive on driving business growth for our clients and are looking for people who take pride in their marketing efforts and enjoy having fun at the same time. Sound like you? Great! Keep reading:
Desired Education
Bachelor's in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major
GPA above a 3.4
General Knowledge
Solid understanding of the Internet
Solid understanding of basic copywriting
Solid web copywriting skills
Experience
Should have customer service experience in any industry
2 Years of Public Relations experience
Basic HTML experience (a plus)
Advertising agency experience (a plus)
Any digital marketing experience (a plus)
Leadership/management experience relating to coordinating the work-flow and deadlines of others (a plus)
Experience with Google Analytics (a plus)
Administrator/moderator of a forum or blog (A bonus)
“Power” Twitter, Reddit, Instagram, LinkedIn, etc account (Ex. Defined as 500+ followers)(A huge bonus)
Qualities
Brilliant written and verbal communication skills with staggering attention to detail
Demonstrates ability to get things done
Passion and creativity for communications and relationship building
Well-organized, good at managing and juggling projects
Creative and digital-first storytelling skills with a passion for covering cutting-edge culture and entertainment
Creativity and an aesthetic eye
Self-motivated and driven mentality to grow your network and relationships with publishers.
Percentage Breakdown
35% building relationships with publishers
20% branding
15% analytics/data analysis
10% online asset research and topic discovery
10% writing
5% reporting
5% social media
Client interaction: The Digital PR Specialist role is not a client-facing position
Training
Our “Bootcamp” web marketing training program will be provided for new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.
On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.
Establish and maintain relationships with national mainstream and business media outlets based on our clients' industries
Become an ideas generator, eager to uncover original stories and angles
Define, execute and ensure digital content strategy is driving traffic and engagement
Create and Pitch content projects to editors that will boost engagement and reach new audiences
Managing contracts, agreements, briefs, invoicing and external communications with publishers
Manage short-term and long-term content calendars through production, and help track the performance of content over time
Write headlines that attract and intrigue readers to click.
Collaborate with editors, writers, and copy editors to ensure accuracy while also maintaining brand voice
Aid with research, story assignments, formatting, and image sourcing
Learn, test and implement new SEO content and linking best practices
Post original content relevant to our clients’ keywords and SEO campaigns
Generate ideas and conduct research for infographics, motion graphics, blog posts, and other viral content
Use web analytics to determine the impact of content campaigns
Ability to think critically and creatively to pitch content based on our clients’ SEO keywords
Ability to meet and exceed monthly production goals
Assist in the development of public relations strategy and initiatives that create demand and media value for clients across digital, social media and adtech mediums
Compensation
Negotiable, based on experience
WebFX is a proud Google Premier Partner with 4 offices in the US (and another one on the way!) as well as an office in Guatemala and another in Cape Town, South Africa, where we are a registered employee as WebFX South Africa! We are continuing to expand worldwide and would love for you to be a part of that! In fact, we doubled in size in the past 5 years and are projecting to once again double in size and be a global, publicly traded tech company by the year 2030 - operating in every continent, servicing clients globally. We currently have talented team members across the globe (representing 13+ Countries) who work remotely full time and have done so for 10+ years.