Nov 30, 2022

DIGITAL PUBLIC RELATIONS SPECIALIST, REMOTE | WORK FROM HOME

We would be delighted to have you join our goal to offer mid-size businesses worldwide top-notch digital marketing solutions, wherever you may be. We are seeking people who take pleasure in their marketing efforts and like having fun because we live on helping our clients expand their businesses.

DIGITAL PUBLIC RELATIONS SPECIALIST, REMOTE | WORK FROM HOME | visajobshq.com

Desired Education

  • Bachelor's in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major

  • GPA above a 3.4

General Knowledge

  • Solid understanding of the Internet

  • Solid understanding of basic copywriting

  • Solid web copywriting skills

Experience

  • Should have customer service experience in any industry

  • 2 Years of Public Relations experience

  • Basic HTML experience (a plus)

  • Advertising agency experience (a plus)

  • Any digital marketing experience (a plus)

  • Leadership/management experience relating to coordinating the work-flow and deadlines of others (a plus)

  • Experience with Google Analytics (a plus)

  • Administrator/moderator of a forum or blog (A bonus)

  • “Power” Twitter, Reddit, Instagram, LinkedIn, etc account (Ex. Defined as 500+ followers)(A huge bonus)

Qualities

  • Brilliant written and verbal communication skills with staggering attention to detail

  • Demonstrates ability to get things done

  • Passion and creativity for communications and relationship building

  • Well-organized, good at managing and juggling projects

  • Creative and digital-first storytelling skills with a passion for covering cutting-edge culture and entertainment

  • Creativity and an aesthetic eye

  • Self-motivated and driven mentality to grow your network and relationships with publishers.

Percentage Breakdown

  • 35% building relationships with publishers

  • 20% branding

  • 15% analytics/data analysis

  • 10% online asset research and topic discovery

  • 10% writing

  • 5% reporting

  • 5% social media

  • Client interaction: The Digital PR Specialist role is not a client-facing position

What You'll Do

  • Establish and maintain relationships with national mainstream and business media outlets based on our clients' industries

  • Become an ideas generator, eager to uncover original stories and angles

  • Define, execute and ensure digital content strategy is driving traffic and engagement

  • Create and Pitch content projects to editors that will boost engagement and reach new audiences

  • Managing contracts, agreements, briefs, invoicing and external communications with publishers

  • Manage short-term and long-term content calendars through production, and help track the performance of content over time

  • Write headlines that attract and intrigue readers to click.

  • Collaborate with editors, writers, and copy editors to ensure accuracy while also maintaining brand voice

  • Aid with research, story assignments, formatting, and image sourcing

  • Learn, test and implement new SEO content and linking best practices

  • Post original content relevant to our clients’ keywords and SEO campaigns

  • Generate ideas and conduct research for infographics, motion graphics, blog posts, and other viral content

  • Use web analytics to determine the impact of content campaigns

  • Ability to think critically and creatively to pitch content based on our clients’ SEO keywords

  • Ability to meet and exceed monthly production goals

  • Assist in the development of public relations strategy and initiatives that create demand and media value for clients across digital, social media and adtech mediums

Working Hours

The core position hours are Monday through Friday - 8AM EST until 3:30PM EST/New York Time Zone in order to accommodate our clients' schedules, with additional options to fulfill the full work week within your time zone (Depending on the hours you select, you will receive additional pay for overlapping our hours)