Sep 9, 2021
Reporting to the Marketing Director, you will be responsible for driving the overall planning and execution of our businesses Marketing, to position us as the go-to firm for publishers and developers, as well as the employer of choice for aspiring talent. You’ll be leading a small Marketing team to develop and oversee key marketing and promotion activities, across channels. You’ll design, execute, and lead marketing campaigns that delight the existing community and engage new audiences across multiple platforms. You will own the relevant KPIs and work with our stakeholders, across multiple disciplines, to deliver success.You will also be responsible for helping to implement our internal marketing communications strategy and drive staff engagement across all parts of the business.
Sumo Group is one of the largest suppliers of end-to-end creative development services to the video games and entertainment industries. Comprising of veteran video game studios, an agile publishing team and an award-winning creative services studio, Sumo Group teams are delivering on ground-breaking projects across the globe.
Sumo Group currently employs over 1000 talented team members across 15 studios in the UK, Poland, North America and India. In the UK, Sumo Group received the top level of accreditation from Best Companies in 2021, receiving a 3* World Class Award and listed as one of the Best Large Companies to Work for within the UK.
With a reputation for developing deep relationships with some of the world’s largest video game publishers, developers, platform manufacturers and entertainment brands, Sumo Group is dedicated to growing a sustainable business that provides security for its people, whilst delivering a first-class experience to partners and players.
There are opportunities to join the central Sumo Group team across multiple disciplines including HR, Finance, Marketing, IT and Recruitment, with industry-leading benefits and a flexible working environment.
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The successful candidate will be an experienced marketer with a background in digital marketing and campaign planning within the video gaming industry or B2B. You have with excellent writing skills, attention to detail and knowledge of social media strategy. Be a team player, with a creative flair. You will be able to multi-task efficiently and work well in a fast-paced environment.
Work closely with the Marketing Director to design and deliver integrated marketing programmess, from concept to execution.
Partner with game development teams, studio management, Business MD’s and recruitment to develop and deliver channel-focused digital marketing campaigns. (Includes, content development & marketing, website, email, paid advertising, social media, and others)
Work with publishing partners to build effective co-marketing strategies and programmes relating to partner IP.
Working with our industry partners (Women in Games, Ukie etc.) to maximize our partnership programmes and initiatives for Sumo and its businesses
Oversee internal and external marketing asset production, delivery, and distribution, and act as a point of sign off to ensure all content aligns with brand / campaign objectives.
Develop KPIs to assess and monitor campaign success and deliver reports for all integrated marketing campaigns
Supporting the Social Media Manager to grow engagement across channels
Lead and mentor a small team
Create marketing copy for brand, marketing and communications activity.
Continually evolve and develop website content and messaging
Overseeing social media activity, across all Sumo Group and its businesses
5-7 years Marketing experience in the video game or entertainment industries in marketing and/or communications.
Knowledge of gamer culture and digital marketing trends.
Proven track record of supporting and adding value to business projects through digital marketing strategy
Experience of managing multiple agencies and stakeholders, working with them to optimise campaigns, and reporting back.
Comfortable using data and KPIs to assess integrated marketing campaign performance.
Strong copywriting skills and attention to detail.
Eagerness to innovate and generate new ideas and elicit creative ideas from others.
Demonstrated ability to take ownership and responsibility for projects from planning to execution.
Experience in managing a small team.
A high level of motivation and proactivity, with the ability to identify opportunities for innovation and improvement and have the flexibility to adapt to changing priorities.
Enjoy working in a fast-paced and highly collaborative team environment
Collaborator who brings other stakeholders on board with ideas
Excellent communication and interpersonal skills
The ability to own and make decisions with incomplete information
A passion for games!
Highly motivated, organized, and approachable.
CMS experience (beneficial).
Annual Bonus
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Share Incentive Plan
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Competitive Pension
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Flexible Working
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27 Days Holiday, including your birthday. a duvet day and Christmas
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5 Learning Days
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Access to 4,000 Udemy Courses
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Wrap Parties
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Alternative Travel Prize Draw
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The Sumo Game Jam
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Big Family Events
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Studio clubs, inc. running, board games, film…
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Life Drawing
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Yoga Classes
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Free fruit and drinks
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Employee Referral Bonus
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Career Development
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Competitive Mat/Paternity & Adoption
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Employee Assistance Programme
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Life Assurance 4x Salary
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Income Protection of 75%
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Relocation Support to the UK
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Visa Sponsorship
At Sumo, we want to enable everyone to bring their full, authentic selves to work every single day. We acknowledge that the games industry is far from perfect and a global organisation with people all over the world, from all kinds of backgrounds, and know that it’s part of our duty to provide everyone at Sumo with a safe, accepting and affirming working environment.