Jan 5, 2023
We are now looking for an inquisitive, self-starting, proactive analyst who will use insights from content, marketing, and partner performance data to help drive decision-making. You will have the chance to take charge of analytical initiatives that will help our department prioritize its efforts and set its direction. As a member of our team, you will work alongside eminent specialists from more than 50 different nations, making our team truly global. This is a real chance to work in a cutting-edge tech setting while gaining useful expertise. A passion for high-converting content, excellent user experience, data and analysis tools and approaches would characterize the perfect applicant. The Associate Director of Content Operations in Bangkok, Thailand, is the person that this role reports to.
Main responsibilities:
Understand Content goals and KPIs and be able to align reports and insights based on them. Identify and investigate trends, anomalies and opportunities to improve Agoda’s Content strategy.
Identify content opportunities that drive customer value, bookings and conversion
Help build business cases around the opportunity and get buy-in from stakeholders
Ensure appropriate data/tools/dashboards to measure execution and enable deeper analysis
Track execution and report up in regular updates
Work with product, data/BI team and IT to create data resources and build appropriate reporting
Work with Content team leads to understand their business needs and identify opportunities in terms of team actions prioritization and focus.
Use multiple data sources to report Content projects insights and impact; support Content tests and experiments.
Encourage and train the Content team in best practice use of Agoda data, analysis techniques and interpretation.
Coordinate with other Cross Functional departments like Analytics, Partner Services, and Product Owners
Use Web-Analytics for Research and Analysis
Requirements:
Bachelor degree or higher
2+ years of relevant experience
Experience / knowledge in statistics, SQL, Python/R, Tableau and advanced Excel – required
Ability to demonstrate data manipulation using data warehouse and create meaningful insight and visualization
Experience / knowledge in Vertica and / or Impala – advantage
Experience in generating data and / or preparing experiments for product development – advantage
Professional characteristics:
Attentive to detail and committed to data integrity
Keen and curious nature; able and willing to share your opinion
Organized; able to manage multiple, competing priorities and deliver results under tight deadlines
Able to communicate effectively; fluent in English – both spoken and written