Apr 19, 2022
We are looking for a Copywriter to join the central Brand & Creative team and focus on leading customer communication for the Pakistan market. The candidate will get to ideate and create content that will help articulate and scale user journeys, new feature launches, regional campaigns and more. They will be a strategic thinker with a passion for turning complex consumer insights into simple yet creative customer communication . In return, they will have the opportunity to take an exciting role in helping shape and grow the App.
Content creation
Write all customer communication content within the content guidelines
Work closely with various stakeholders to draft content that aligns with brief objectives & tone of voice guideline
Coin key messages and taglines for 360 campaigns, and draft the supporting copy around it
Track content performance metrics
Keep a pulse check on best practices, trending local and global campaigns and industry events
Creative gatekeeper
Know the Careem Style Guide inside out, and support in upholding its guidelines across all content
Lead Careem’s tone of voice across the business to ensure all customer communication is on brand
CRM
Ideate and create the copy for growth targets - such as growth hacks, user journeys and campaigns, content experiments
Review and track related content performance
Stakeholder Management
Work alongside Content Manager, Marketing Managers, Social Media Manager, and Graphic Designers to support marketing campaigns, partnerships and events
Manage multiple assigned projects, and communicate clearly with each stakeholder on project timeline and deliverables
What you'll need:
2 years of relevant experience
Sharp, creative copywriting skills
Strong written and verbal communication skills in English and Urdu
Proven ability to successfully develop, and execute multi-channel content copies
Independent, proactive and critical thinking skills
Effective communicator with stakeholder management experience
Good team player, organized and good attention to detail
Experience in a high growth consumer-oriented startup
Where you'll be:
Even though we are working remotely, we are strong believers in collaboration and the power of building social connections with our teams. For that reason, our offices are still open and provide plenty of collaboration-friendly spaces at times when teams need it or if you need a quiet space to work outside of home.
You’ll be working in the location you’re hired from. Due to legal and compensation considerations, you will need to be based out of the country you’re hired from as your primary work location.
What we’ll provide you
In addition to a competitive long-term total compensation with salary and equity, we have a reward philosophy that expands beyond this.
As a Careem colleague you will be able to:
Be part of a Remote-First organisation
Work from any country in the world for 60 days a year
Use Unlimited Vacation days throughout the year
Access fitness reimbursements for health activities including: gym, health club and training classes.
Work and learn from great minds
Create impact in a region with untapped potential
Explore new opportunities to learn and grow every day