Nov 30, 2022
We're searching for a skilled content writer who has a knack for capturing the consumer experience and producing customized copy that produces results. The content strategist will play a key role in developing strategies, creating content in a variety of formats, and collaborating across all channels to guarantee the delivery of a unified story. You've got three to five years of expertise (preferably agency-side) in creating flawless content and customer strategies for various sectors.
What motivates you:
You’re a problem solver at heart and like to turn complicated ideas into simple stories
You know how to pull insights from data and communicate those insights clearly
You love finding the perfect tone and voice that will bring customers to movement
You’re committed to being an excellent teammate
You love to work with cross-discipline marketing and stakeholder teams to drive planning, customer-focused marketing mix, and deliver world-class programs
Content Writing 75% Focus
Develop creative and compelling content that supports the client’s business goals
Create content specifically driven toward targeted objectives; i.e., increasing brand awareness, search visibility, promotion, and lead nurturing
Strong concept development and exceptional writing and communication skills
Understand digital content strategy and content marketing and its copy requirements
Working knowledge of SEO best practices, keyword research, and development
Ability to develop and write content outlines and research relevant topics
Ability to understand and digest data, and use insights to create personalized content
Create effective content (short, long, and medium form) including website copy, Emails, resource guides, whitepapers, blog posts, articles, video scripts, storyboards, and digital ads
May assist in presenting work and ideas clearly to internal teams and potentially clients
Turn complex topics into simple, easy-to-understand content
The ability to adapt writing to different tones and styles
Ad copy for Pay-Per-Click experience also a plus
Content Strategy 25% Focus
Competitive Landscape Analysis
Content Consumption Pattern Recognition
Content Gap Analysis
Retention Strategies
Performing detailed audits/research into our client, industry, and competitors
Evolving and Optimizing ideas to align with brand goals, objectives, and consumer needs
Identifying and developing solutions for the client’s brand objectives based on consumer research, insights, and data
Structuring and presenting recommendations to clients
Participating in new business activity by providing research/intel on companies and markets
BA/BS degree or equivalent working experience in Marketing, Advertising, business, or related field
3-5 years of Marketing Strategy/Content experience
Ability to write content for multiple audiences
Detail-oriented and an excellent problem-solver. Can multi-task and juggle many simultaneous priorities
Experience within various marketing specialties or consulting for digital marketing services
Mastery of basic marketing principles such as target segmentation, category value proposition, and brand strategy
Strong communication skills and presentation skills
The ability to work and thrive in a fast-paced, rapidly changing work environment
Experience working with executives and other senior-level leaders, including media members and creative team
Experience working in collaboration with account and project managers
Strong interpersonal, written, and verbal communication skills
Ability to maintain a positive, professional demeanor at all times
Strong attention to detail
Ability to work autonomously in a remote working environment
You must have a reliable home-office or remote working space available for focused