Mar 23, 2022
We’re looking for a high-impact Content Lead to help us win ‘share of voice’ in our category. This role will partner closely with our Marketing leadership to develop the strategic approach to growing our brand, influencing our key audiences, and making us a known name for SMBs that sell B2B. We’re looking for someone who is a talented writer with a deep understanding in finance. We’re also looking for someone who can lead and grow a team of writers, liaise with PR companies, analysts, and publishers. You should be comfortable creating all types of content - a few examples: One-pagers that explain our value proposition, landing pages to engage prospects, white papers that build trust and credibility, how-to-guides to drive engagement and adoption, video scripts that provoke and engage.
Work with Resolve leadership to clarify the key strategic audiences Resolve aims to influence.
Develop and execute the content marketing strategy to reach, influence, and capture interest from key audiences.
Become an expert on the Resolve product and how we help to grow our customer’s businesses - tell this story to the market.
Create content and develop assets such as (but not limited to): Customer stories, white papers, industry-specific guides, press releases, website copy, webinars, video scripts.
Lead and collaborate with a team that includes other writers, PR agency, digital marketers.
Gain insights from our marketing, sales, and CS team to generate ideas for content.
Find and create partnerships with relevant influencers, experts, review sites, analysts, publishers etc.
Work closely with our best customers to interview them then create compelling case studies and narratives.
Develop, maintain and execute editorial calendars and project plans.
Provide regular updates to leadership and stakeholders.
A skilled writer and brand builder
Background in / understanding of accounting/finance
Can manage a team (contractors/agency etc.)
Experience as a strategic content lead for a SaaS business (ideally Fintech)
Relish a balance of IC and strategy
SaaS experience is in fintech or financial services.
Experience in startups 50 people+