Jul 21, 2022
This role would require working under their Head of Marketing, the Brand Manager will serve as the point-person for developing, implementing and executing marketing initiatives and activities for the company’s beauty brand.
Developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability.
Analyzing our brand positioning and consumer insights
Translating brand elements into plans and go-to-market strategies
Establish and maintain brand budgets
Assisting with product development, pricing and new product launches as well as developing new business opportunities
Analyze consumer needs, current market trends, and potential partnerships from an
ROI and build vs. buy perspective
Assess current competitor offerings, seeking opportunities for differentiation
Analyze product requirements and develop appropriate programs to ensure they’re successful achieved
Develop, implement, and maintain production timelines across multiple departments
Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
Monitoring consumer reactions through focus groups and market research
Co-ordinating the launch programme to external customers as well as employees.
Contributes to annual brand planning process.
Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.
Curate, schedule, deploy and promote high quality product literature, sales material, web content, content for webinars, events, social media, and other purposes, drawing on internal and external creative and technical resources where appropriate
Research & develop content briefs for; storytelling, idea suggesting, planning frameworks, blogs & press releases
Partner with Global and R&D to evolve product offering to meet identified customer needs
Work with sales team to develop KOL (Key Opinion Leader) plan and content engagement
Lead strategic partnerships for the brand. Manage partnership program, and content strategy derived from it
Develop a marketing plan for the products you support in conjunction with the company marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap
development, requirements development, and product launch
Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
Bachelor's degree in Marketing, Business, or related field. MBA preferred.
Lead creative development to motivate the target audience to “take action”
Monitor market trends, research consumer markets and competitors’ activities
Devise innovative growth strategies
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with the latest trends and marketing best practices
Minimum 5 years of experience in brand management, brand marketing, or marketing Management
Proven ability to work cross-functionally
Experience managing a brand across multiple markets
Project management experience, with a solid understanding of project management principles and techniques