Feb 23
The capacity to think analytically and creatively, to scale engagement and income, and to examine figures and conversion KPIs per platform are all necessary for this function. You must be conversant with every channel. You are an innovative and ambitious leader who is constantly seeking out new chances and fresh ideas to expand and thrive.
Responsibilities
Strategy: Know what works best on different platforms and apply this knowledge to build our platform- and content strategies.
Coordinate: Be able to set the strategy together with our Head of Marketing and Vishen, our CEO and Founder and translate that in to team execution.
Creation: You will work with our content production team to ensure our social content is of the highest quality. Having a “good eye” is crucial.
Growth: Constant learning and implementation of SM innovations.
Tracking and Analytics: Work with Google Analytics and FB Insights to provide clear data that helps us improve our content and social media activity on a day-to-day basis.
Paid Advertising: Work closely with our advertising team to ensure maximum reach and efficient use of ad budget (FB ads experience is a big bonus).
Requirements
8+ years experience in marketing and social media.
Proven track record of growing a brand via social media and storytelling.
Mission driven and passionate about distributing life-changing messages across platforms.
Excellent English skills, both written and spoken.
Love for personal growth content. You need to grasp various concepts and teachings instantly and make sure our content/social media represents those concepts accurately.
High levels of autonomy, self-motivation and self-organisation.
Project management experience. We always have various projects going on and work with multiple teams.
Excellent copywriting skills
Performance will be measured by:
Growth of social media KPIs: Community size, engagement rates, ROAS
Project management and process building capability
Quality of social media content
Leadership within and outside the team
Your application MUST include:
Your resume in PDF format. Include links to work samples such as software, designs, or writing you have created so we can see proof of your talents.
Your video cover letter. Record yourself speaking in a 3-minute video and upload it to YouTube. Tell us about your mission in life and how you grow yourself each day on the path towards it. How does Mindvalley fit into that journey?