Apr 25
We are looking for a Chief Copywriter with extensive experience and expertise to manage a group of elite writers and create industry-best advertisements. The entire paid media funnel, from captivating video scripts to attention-grabbing hooks, strong body copy, alluring landing pages, and every other component of digital advertising campaigns, will be under your management and direction.
Guide, train, and upskill a team of writers to produce best-in-industry ads compliantly.
Develop elite copywriting best practices, guidelines, templates, documents, and training to increase conversion.
Write, edit, and optimize copy for best-in-industry video ad scripts (YouTube, Facebook, TikTok)
Write, edit, and optimize copy for image-based and text-based ad campaigns.
Edit and improve other writers’ ad copy with deep attention to detail and thoughtful feedback
Develop, supervise, and optimize company copywriting processes, systems, and output.
Review, revise, and refresh existing ads into better-converting, more compliant messaging.
Stay current with the latest conversion techniques, copywriting tools, AI strategies, and other elements of competitive advantage.
Help develop, manage, and optimize the writing process from concept to completion.
Work collaboratively with the Creative Director + Writer Team to produce new ad ideas and ongoing variations.
Work collaboratively with the Marketing Director to produce copy for landing pages and critical touchpoints of the customer journey.
Enhance and unify the copywriting “voice” across all channels
Increase in the number of new ads and ongoing variations written
Increase in quality, clarity, and consistency of messaging across ads
Increase in key performance metrics of ads (CTR, CPA)
Minimize the number of ad takedowns for compliance-related issues
7+ years of experience in direct-response writing, editing, and/or supervising writers.
Deep understanding of conversion-focused copywriting techniques, sales strategies, and time-tested formulas.
Deep understanding of direct-response messaging for varying audiences, spokespersons, and platforms.
Basic understanding of YouTube/Facebook/Google ad compliance regulations.
A sensational writer/editor who can ensure a creative brief transforms into a complete video script with Hollywood-level attention to detail. (tone, props, scenes, b-roll, camera cuts, etc.)
Proven track record in writing ad copy for YouTube/Facebook/Google in various formats (video, image, text, etc.)
Ability to work proactively and autonomously in a fast-paced, dynamic, remote team environment.
Ability to integrate feedback from the leadership team into ongoing revisions with the writing team of 3+.
Recently recognized as #19 on the Inc 5000's list of Fastest Growing Private Companies in America for 2023
We are a completely remote team located worldwide with 100+ employees
We have great benefits including paid time off (PTO), competitive health, vision, and dental benefits, 401k, and team socials...yes, even remotely
We care about our culture deeply and live by our company values (1) Service that WOWs, (2) Ultimate Team Player, (3) Great Freakin' Attitude, (4) Billion Dollar Standards
We encourage learning, growth, and continuous improvement and create meaningful programs to support our employees' professional development
If you want to join a team on the ground floor, this is your chance: we are expanding beyond being an education company to become the one-stop shop for all your self-publishing needs